Squarespace E-COMMERCE Website | Copywriting | Photography
Matt and Eric at Addition needed a fresh e-commerce website to showcase their innovative line of craft cocktail products and to educate their customers about how to use them. Behind the scenes, they needed to streamline a labor intensive e-commerce workflow that was making order fulfillment a burden. By building a Squarespace website that had a clean, modern look, a clear brand voice and a helpful recipe blog we created the perfect resource for Addition's retail and wholesale customers alike, and we were able to reduce their web order fulfillment process by an impressive 75%.
Lifestyle & Product Photography
Addition's products are a visual delight, and their flavors are intense. Their website needed photography that communicated each product's beauty, quality and real-life possibility. I created a combination of product, lifestyle and behind the scenes production images to cohesively and evocatively tell the Addition story.
Easy Online Ordering
Crystal clear product explanations that include suggested uses and fun flavor pairings combined with large, high-quality images help Addition's customers get excited about their purchases and the cocktails they'll soon be making. And when those online orders come in, Matt and Eric are now able to pick, ship and inventory their products in just a few streamlined steps, saving time and money in the process.
“I CAN’T BELIEVE HOW MUCH TIME OUR NEW WEBSITE HAS SAVED US WHILE PROCESSING E-COMMERCE ORDERS. IT’S MADE A HUGE IMPACT ON OUR BUSINESS! THANK YOU!”
— MATT - ADDITION
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